Sunday 29 September 2013

Movie poster Evaluation: Shaun of the Dead


Shaun of the Dead



Red colour symbolises blood and gore. The white lettering on the red background is very vibrant and attracts attention. It also gives a ghostly deathly feeling which against the blood red colour signifies death or living dead a.k.a zombies. The letters are slightly faded which makes them look like they are messy with blood. This signifies that the film has an element of chaos, gore and is scary.

Shaun is the only one in colour. This signifies that he is alive while all the other ‘people’ who are lit in sepia are ‘dead’. It also singles him out as the hero of the film. The zombies’ white eyballs with the sepia colouring signify that they are in fact zombies which classifies the film as being a horror.

            The flowers are ironicly placed in the picture because they are normally associated with beauty and life. Doing this relieves some of the tension from the poster and signifies that though the film is horror, it’s also comical with a little romance. Similarly, Shaun’s facial expression shows discomfort but not –typical of a horror movie- distress, also indicating that the movie is light-hearted as opposed to intensively scary.

            The huge pub doors indicate the main setting of the film, unusual for a typical horror film as pubs are usually associated with alcohol and relaxation.The tag line, ‘ever felt like you were surrounded by zombies?’ , is funny because it is a common saying that in this case s taken very literally. It reflects on how lifeless people look in everyday modern life which signifies that the film is a parody of our modern lifestyle.

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