Example of Target Audience

Mac Phillips

Age: 25

Husband and father

Films: Trance, The Dark Knight, Pulp Fiction, Redirected, The Raid 2

TV Shows: Breaking Bad, Lie to Me, Sherlock, The Good Wife, Dexter

Hobbies: Cricket, Home brewing, Jogging, Home movies

Employment: Banker

Music: John Lennon, Blur, Madness, Kaiser Chiefs, ACDC