Who is my target audience?

Crime-thrillers are usually aimed at young adults, so we are targeting audiences of our age group and upwards. Judging by our interviews, horror and psychological thrillers are the most popular sorts of thriller to our peers, but luckily quite a few liked action thrillers which can also be considered as the genre of our thriller. Most of them said they would be happy to see it based on how we have shown alternatives to what is usually seen in thrillers because of the equally shared perspective on the police life as well as the criminal life. However, lots of people said that a danger of our concept would be overdoing the gratuitous action and ultimately making it identical to most action and crime thrillers.

Examples of Target Audience

Mac Phillips

Age: 25

Husband and father

Films: Trance, The Dark Knight, Pulp Fiction, Redirected, The Raid 2

TV Shows: Breaking Bad, Lie to Me, Sherlock, The Good Wife, Dexter

Hobbies: Cricket, Home brewing, Jogging, Home movies

Employment: Banker

Music: John Lennon, Blur, Madness, Kaiser Chiefs, ACDC

Emma Dunson

Age: 22

Games: World of Warcraft, Assassin’s Creed, Grand Theft Auto, Beyond: Two Souls

Films: The Sweeney, Fight Club,

Hobbies: Vlogging, Reading, collecting comics, musician (drummer and guitarist)

Music: Nightwish, Evanescence, Linkin Park, Dubstep, The XX

TV Shows: The Mighty Boosh, True Blood, Game of Thrones, Sherlock, Prison Break.

Employment: Works in HMV in Guilford

Education: Graduate from Effingham School

Bradley Grimshaw

Age: 19

Games: Battlefield, Call of Duty, Tomb Raider, World of Warcraft

Films: The Italian Job, The Sweeney, Trainspotting, In Bruges,

Hobbies: Football, cricket, reading, vlogging

Music: Madness, Blur, Bring Me The Horizon, Tim Minchin

TV Shows: The Mighty Boosh, The IT Crowd, Rules of Engagement,  The Walking Dead, American Horror Story

Employment: Part-Time job working in McDonalds

Education: Graduate from Effingham School

Nathan D’Amato

 

Age: 21

Games: Call of Duty, Slender, Grand Theft Auto V, Bioshock Infinite2, XCOM: Enemy Unknown, Assassin’s Creed

Films: Hot Fuzz, The Godfather, Bad Boys II, Point Break, The Departed, Fight Club

Hobbies: Rugby, Paintball, Laser Tag, Reading, video games

Music: Skrillex, White Noise lab, Iron Maiden, ACDC, Black Sabbath

TV Shows: Breaking Bad, Prison Break, Game of Thrones, The Walking Dead, House

Employment: Part-Time receptionist for the Forestry Commission of Farnham

Education: Exeter University, Aspires to train for the Royal Air force.

Males in their early twenties are often associated with university life, watching action films with mates or playing video games that involve guns and car chases while eating a meal they've just microwaved for two minutes. Our target audience are people like Nathan who have an interest in crime thrillers, police chases and crafty criminals.

We also conducted a few interviews to get a better idea of what people would like about or thriller and how we could make it even better. Here are some of them...